With the growing medium called the Internet, where many companies go-online then promotion through the internet once again becomes a necessity. Besides the cost of advertising is relatively cheap when compared with promotions 'above the line' kind of television for example, promotion via the Internet are also able to reach a wider market.
Then, what is the appropriate type of marketing done through the internet? The results showed that in fact the search engine is the tool most used by Internet users to search for a needed information.
According ActivMedia Research, search engine positioning is the number one promotional media used by the eCommerce website. The next method is word of mouth, advertising dimajalah, TV ads, targeted email, and banner ads.
With millions of visitors who conduct searches through Google, Google seems to not waste it because until now the ads may be said to still be Google's main revenue source. That is, the more parties that advertise through Google, the more money that will be accepted.
